World’s Biggest Duty Free Agreement Signed

The tender initiated by İGA Havalimanı İşletmesi A.Ş. for the management of duty free shops was awarded to Unifree DutyFree for 25 years. The company will build the largest duty free shopping area of Turkey and the world in İstanbul’s New Airport on a 53 thousand square meter space offering a remarkable shopping experience.

The winner of the tender for the management of duty free shops in İstanbul’s New Airport, that will carry Turkey’s role in the aviation industry to the summit, is announced. Unifree DutyFree was awarded the tender for the management of duty free shops for 25 years by İGA Havalimanı İşletmesi A.Ş.

Unifree DutyFree will serve on an area of 53 thousand square meters at the new airport benefiting from its 30 years experience in Turkish travel retailing and 135 years international experience of its partner Gebr. Heinemann. Unifree DutyFree is planning to invest 120 million Euros and gather more than 400 domestic and foreign luxury brands under one roof with an architectural design that preserves the fabric of Istanbul.

‘We strive to offer the best service to our visitors’

During the signing ceremony, Nihat Özdemir, Board member of İGA and Chairman of the Board of Directors of Limak Holding, stated the following: “We have an ambitious target; and that is to turn Istanbul and our country the center of global aviation industry. İGA will not only be paying 26 million Euros including VAT to the state, which is the highest amount for a bid in the history of our Republic, but also make additional investments and break new records, while contributing to Turkish economy significantly thanks to the commercial volume we will generate.”

He, then, continued: “The duty free contract signed with our reputable partner Unifree DutyFree is the concrete manifestation that we, as İGA, will not only limit ourselves with construction phase, but that we have already started working meticulously to offer the best service to all users once the airport is opened. Once again, we are witnessing how inspiring are the dreams we have for our country and Istanbul and how ambitious our vision and targets are. We are rightfully proud to have signed the largest duty free agreement of the world, knowing that the duty free will be one of the most exciting and spectacular parts of the new airport. “

İGA CEO Yusuf Akçayoğlu also delivered a speech and said: “This agreement is the most important indicator that İGA’s vision, for which we have dedicated ourselves since the beginning, is also understood by the global aviation industry. Thanks to this 25-year agreement, Unifree - Gebr. Heinemanng group will leverage its local and global expertise and offer an extraordinary and pleasant travel experience to tens of millions of passengers travelling from and to istanbul New Airport.”

Unifree DutyFree will bring all luxury brands to İstanbul Airport

Kerem Üstünkaya, Unifree DutyFree Shareholder and Deputy Chairman of the Board, spoke on behalf of Unifree DutyFree and said the following:

“We will create a shopping environment that is far from the traditional and cliche form of duty free shopping, offering unforgettable and extraordinary experiences to the customers. During this process, when the world will be watching us with much curiosity and excitement, we will organize special events for Unifree in our shops by using our current relations and by following closely the future trends. This way, we will be able to provide our customers the opportunity to have access to all the luxury brands at the same location.

Üstünkaya, continued his words: “Passengers will be able to try luxury products in ‘Private Rooms’, will have fun in the ‘Game Center’, and will have an opportunity to refresh themselves with the help of experts in Spa, hairdresser and beauty salon. They will also be able to watch new released movies at the ‘Movie Theater’ equipped with the state-of-the-art technology, and while shopping, they will be able to leave their children in the ‘Unikids’ area where the children will be safe and sound.

‘There will be traces from all civilizations’

Cüneyt Çilingiroğlu, Chairman of the Board of Directors of Unifree DutyFree, speaking on behalf of Unifree Dutyfree, said: “This exciting development, which will be followed carefully both in Turkey and in the world, will add a brand new meaning to the shopping concept. Unifree DutyFree is ready to serve, to expand the borders of the shopping and retail worlds with its friendly and experienced employees at this location where ‘civilizations meet’. We are already proud to be hosting all nations the best way possible at İstanbul New Airport.”

“Thanks to our global and local experiences, we are aware of the fact that success is based on offering the best service beyond the sector averages. So, success comes with satisfied and motivated employees. To ensure continuous success we set up a team called ‘Unifree Academy’. This academy, in order to meet passenger expectations, will make sure that all the employees are trained at the best possible way, that they relentlessly develop themselves and that they always stay inspired. Our trained and experienced sales staff is ready to serve the customers 24/7 endlessly and with a tailor-made approach. Unifree DutyFree, thus, will become one of the biggest player of the Turkish and global retail sector.

The largest shopping experience of the world in a 53 thousand square meter space

Duty free area that will cover 53 thousand sq meters at İstanbul New Airport will be composed of six sections. 6,500 sq meters will be dedicated to luxury boutique stores, 3,000 sq meters will be dedicated to a bazaar concept where Turkish products will be sold and introduced to the world. Information areas will cover 500 sq meters, duty free shops 15,000 sq meters, activity and tasting stands 6,000 sq meters and the arrival stores will cover 12,500 sq meters, adding up to 53 thousand sq meters together with other areas.

State-of-the-art Technologies

For the first time in the world, Unifree DutyFree, will equip the shops in İstanbul New Airport with the latest technologies in travel retailing. The amazing and impressive future technologies will meet the passengers at the opening of the duty free shops in Istanbul New Airport. 3-D hologram systems, smart shopping carts that have a charging function, mobile cash registers, electronic customer profiling and analysis systems are only some of the technologies that will be available at the stores. For example, with ‘Magic Mirror’ application customers will be able to see virtually how watches, sun glasses, accessories, clothes and make-up products will look on them without physically trying them on. Additionally, the electronic customer profiling and analysis technology will enable us to trace the customer’s shopping history and identify their possible future needs, and this way offering them personalized products and services. Private vehicles and one-to-one assistance by trained sales reps will be available for disabled customers also.